Weekend Media FestivalRovinj, 19. - 22. 09. 2013.

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Great interest for BalCannes 2013 More than 80 applied works from six countries

For the second edition of BalCannes, the regional review of the best advertising agencies, we have received 82 works from 62 agencies and 71 advertisers from Croatia, Slovenia, Bosnia and Herzegovina, Serbia, Macedonia and Montenegro. This is an immense turnout, considering candidates could only apply their works from the last year, unlike the first BalCannes, where they could apply works from the previous two years. The second BalCannes will be held from September 20th until September 22nd at Weekend Media Festival, in Rovinj, during which time the advertisers will have a unique chance to get to know the works of the agencies and find the agency ideal for them.

All the applied works will be shown in the BalCannes hall at Weekend Media Festival, as part of the screening programme, and they will also be included in the special printed edition of Media Marketing, the regional marketing magazine. During the year, advertisers will be able to search agencies and their works at BalCannes Yellow Pages, a regional online database which, after this year’s applicants, will be filled with a large number of new agencies.

Even though BalCannes is not a competition and there will be no awards, a jury of journalist from the region that follow the advertising industry has selected 25 works whose creators will get a chance to personally present themselves to numerous advertisers gathered at Weekend Media Festival. The organizers of BalCannes, Croatian Association of Societies for Market Communication (HURA) and Weekend Media Festival, invite advertisers to join the review, which was hailed as last year’s best event in the region, and find the agency which will provide them with the best support in their marketing activities.

Apart from Yellow Pages and the Screening hall, new features of this year’s BalCannes are two themed panel discussions. On Friday, September 20th, as an introduction to the review, major advertisers will talk about how they choose an agency they work with, and on Saturday Heads of leading regional agencies will talk about servicing their clients and market mergers.

13.09.2013.